#retail-psychology

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#store-layout #costco #loss-leader #anchor-pricing #consumer-behavior #impulse-buying #grocery-industry
fromSilicon Canals
4 hours ago

Why Costco's $5 rotisserie chicken is a loss leader and what they're actually making money on - Silicon Canals

Every time you walk out of Costco with that perfectly golden $4.99 rotisserie chicken, you've just helped them lose money. That's right - Costco's CFO stated in 2015 that Costco loses between $30 to $40 million annually on their famous rotisserie chickens. Yet somehow, this wholesale giant continues to thrive, with net sales reaching $249.6 billion in fiscal 2024. What's going on here?
Marketing
#store-layout
fromSilicon Canals
7 hours ago
Marketing

8 grocery store layout tricks designed to make you buy things you didn't plan to - Silicon Canals

Grocery stores deliberately design layouts and environments using psychological tactics to increase unplanned purchases, causing most shoppers to buy items they didn't intend.
fromMedium
3 months ago
Marketing

How grocery store layouts manipulate your shopping behavior

Grocery store layouts and product placements are intentionally designed using behavioral research to encourage unplanned purchases and increase customer spending.
more#store-layout
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