fromESPN.com
2 days agoWetzel: Collier comments reflect WNBA's core problem -- How it sees Caitlin Clark
Caitlin Clark and her army of fans are the WNBA's most valuable business asset. Not the most valuable player (at least not yet) ... but business asset. Clark's arrival in the spring of 2024 sent the league's television ratings, attendance, media rights, sponsorships and franchise evaluations soaring. Overnight, billionaires were fighting to pay $250 million for teams of their own. Clark offered more than just logo-3 highlights. She gave the league hope.
Women