fromMarTech2 weeks agoABM isn't the B2B salvation we were promised | MarTechAccount-based marketing (ABM) promised to involve marketing in key account management, adding value to customer relationships, but its potential remains largely unrealized.Marketing tech
Marketing techfromMarTech1 month agoB2B marketing can't hide from change forever | MarTechB2B marketing must shift focus from short-term revenue to long-term profit and customer value.