Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.
What Time Does "What Time Does The Super Bowl Start?" Start? | Defector
The primary intent of these articles has shifted from gaining traffic to filling them with excess information, even overshadowing the simplicity of the search query.
