#shoppable-tv

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#ad-spend-forecasts #political-advertising #sports-driven-spend #connected-tv #voice-activated-ads
Marketing tech
fromDigiday
1 day ago

In Graphic Detail: What to expect in media in 2026

Shoppable commerce media will outgrow traditional TV as retail, finance and travel ad spend, interactive TV formats, political ads and sports events drive investment.
fromThe Drum
2 months ago

'Alexa, open the new Autumn collection': why voice tech is the new frontier in shoppable TV

Connected TV is booming, with breakneck growth driving a new kind of ad experience. It's not just about reach - 75% of UK households now own a smart TV - it's also creating scope for richer interactivity and more engaging entertainment. In an ad market set to double by 2028, brands have a chance to capitalize on a new set of consumer viewing habits.
Marketing tech
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