#small-business-marketing

#small-business-marketing

In today's digital-first economy, every small business faces the same challenge: standing out in an online landscape where attention is scarce, competition is fierce, and algorithms are constantly shifting. Whether you operate a local shop, an e-commerce store, or a service-based business, visibility on search engines and trusted media outlets can make the difference between growth and stagnation. That's where stupidDOPE comes in.

Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.

The Verge reports that the streamer envisions a near future where your TV is flooded with AI-generated advertisements. No longer is it going to be about the top 200 advertisers, Roku CFO and COO Dan Jedda told investors during a recent investor conference hosted by Citi. It's going to be about 100,000 advertisers. Oh, dear God, please no. He apparently went on: You can use gen AI to [make] a very well-produced commercial, noting that you can be up and running within minutes.

You could be paying at least $29.99 per month for Photoshop and dealing with a lengthy learning curve, or you can harness the power of AI.