#sms-authentication

#sms-authentication

To understand the strategy at work here, you likely need only look at your recent phone calls and text messages. Mobile channels are a mess. As a result, many consumers refuse to answer calls from numbers not listed in their contact list. This poses a significant problem for organizations across industries, including financial services, healthcare and the public sector, which often need to use the phone to reach people and relay critical information.

The links are sent to people seeking a range of services, including those offering insurance quotes, job listings, and referrals for pet sitters and tutors. To eliminate the hassle of collecting usernames and passwords-and for users to create and enter them-many such services instead require users to provide a cell phone number when signing up for an account. The services then send authentication links or passcodes by SMS when the users want to log in.