The links are sent to people seeking a range of services, including those offering insurance quotes, job listings, and referrals for pet sitters and tutors. To eliminate the hassle of collecting usernames and passwords-and for users to create and enter them-many such services instead require users to provide a cell phone number when signing up for an account. The services then send authentication links or passcodes by SMS when the users want to log in.
"When I started seeing that it's your only option [to apply]... Like, the callout is to post yourself online and tag them. That was wild to me," she said. "It's almost like it saves them having to go through resumes, cover letters and emails, because all they have to do is find the five most viral videos and interview those people."
Interestingly, the Co-Founders of the startup, AnhPhu Nguyen and Caine Ardayfio, are the same Harvard dropouts who developed the I-Xray app and integrated it with the Ray-Ban Meta smart glasses. The app went viral because of a demo posted by Nguyen, where he highlighted how the smart glasses technology can be used to doxx (the act of revealing personal information about someone without their consent) people.