#soju

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#korean-culture #korean-alcohol #us-beverage-market #gen-z #canned-cocktails #vietnamese-iced-coffee
Silicon Valley food
fromInsideHook
10 hours ago

What Is Soju and Why Is It Becoming More Popular?

Soju is a versatile Korean distilled spirit whose U.S. interest and volume are rising, especially among Gen Z, despite most drinkers lacking familiarity.
Coffee
fromTasting Table
2 days ago

The Spiked Vietnamese Coffee That's Almost Four Loko-Level Boozy - Tasting Table

Yoju released a 7% ABV canned Vietnamese iced coffee cocktail with soju, condensed milk, and real Vietnamese coffee, sparking Four Loko comparisons online.
Food & drink
fromFood & Beverage Magazine
7 months ago

Hello Soju Wants to Be the Drink of the Summer While Bringing Soju to the Global Stage - Food & Beverage Magazine

Hello Soju repositions traditional Korean soju as a modern, design-forward, ready-to-drink brand with vibrant flavors, California influence, and expanding U.S. distribution.
Food & drink
fromInsideHook
7 months ago

The Drinking Culture of South Korea

Korean alcoholic culture includes fermented makgeolli, distilled soju (traditional and mass 'green bottle' types), and diverse anju pairing, with rising interest in local, craft products.
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