fromFast Company
1 day agoHow Taylor Swift is turning the NFL's mass-media machine into a a pipeline for new male fans
In the tournament of pop culture-an arena increasingly obsessed with charts, data, and stat lines-Taylor Swift has, by most measures, already emerged the victor. In her nearly two decades in the public eye, she has become a billionaire by engineering one of the most dependable fan bases on the planet: a legion willing to buy every vinyl variant for her latest album, The Life of a Showgirl, and generate such collective frenzy at her 149-date Eras Tour that it registered as seismic activity.
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