#sportswear

#sportswear

In December, when Under Armour hosted its first investor day in five years, along with sharing its final quarter results that posted $1.4bn in revenue in 2024, its chief executive officer, Kevin Plank, unveiled plans to "fortify" the brand. It has divided the new strategy into four pillars: product, story, service and team. Sitting within the 'story' pillar are changes to Under Armour's marketing strategy.

Ebbets Field Flannels' Collegiate Collection captures the passion, identity, and tradition of college athletics through authentic styles inspired by renowned institutions like Harvard, Yale, and Notre Dame. Every piece in the collection, from heavyweight cotton sweats to wool varsity jackets, is crafted for durability and timeless appeal, making them suitable for both sports events and everyday wear.

The 2025 FuturFestival capsule doesn't just pay homage to techno; it dresses it. The lineup includes a dynamic mix of mesh-lined vests that are built for the pit and the street.

Balenciaga's FW25 collaboration with PUMA signifies a shift towards a more refined tone under Demna, blending edgy luxury with athletic appeal.

The Cactus Jack All Leagues collection represents a unique convergence of sports and streetwear, highlighting Travis Scott’s growing influence within the realm of fashion.

The new Reebok x MANORS collection redefines golf attire with a blend of vintage sportswear and contemporary design, valuing personality and style on and off the course.

The 2025/26 away kits for FC Porto and SL Benfica showcase modern designs that blend tradition with bold, artistic influences from each clubs’ culture.

It sold out in a couple of minutes. We had to put everything on pre-order.

Thanks to Vuori, you can now get one short for every sport. Made with a classic athletic fit, this option is lightweight and versatile, and the liner allows you to go commando if you're feeling brave enough.

Angel Reese's partnership with Reebok, starting before her pro career, highlights her significant impact in sports fashion with new collections and a signature shoe.

...the capsule isn't simply about rebranding sportswear with high-end logos-it's a focused and cohesive range of apparel, accessories, and equipment crafted with an eye for detail and a nod to performance.