#super-bowl-advertising

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Marketing tech
fromDigiday
2 hours ago

Here's what else a $8M, 30-second Super Bowl budget can purchase in 2026

An $8 million Super Bowl spot can buy hundreds of millions of digital impressions or diverse media buys across search, streaming, and sponsorships.
fromsfist.com
9 hours ago

Offensive Billboards Appear In SF Promoting ICE as 'Defensive Player of the Year'

Some hastily put together, pro-ICE electronic billboard ads, paid for by a shady outfit with no known donors, have appeared in San Francisco ahead of the Super Bowl, and maybe in other cities as well. If there is some contingent of Americans who are still on the fence about the immigration-enforcement/citizen-harassment and killing actions of Immigration and Customs Enforcement agents, they are likely still in their cabins in the woods or under a rock, and not visiting San Francisco for Super Bowl Week.
US politics
Marketing
fromMarketing Dive
2 days ago

State Farm slams rivals as 'Livin' on a Prayer' in Super Bowl return

State Farm will air a 60-second Super Bowl ad using celebrity-led musical parody to criticize rivals' service and drive business value.
Marketing
fromBusiness Insider
2 days ago

The Safer Bowl: With tensions running high, Super Bowl advertisers avoid politics and play for laughs

Super Bowl advertisers favor comedy and celebrities to avoid political backlash, using A-list talent and humor to capture attention and create warm brand feelings.
fromReadWrite
4 days ago

NFL bars prediction market ads from Super Bowl

It appears that ads from companies like Polymarket or Kalshi will not air during the upcoming Super Bowl. According to the NFL, the league placed prediction market commercials under its "prohibited categories" for Super Bowl advertising on February 8. As reported by Front Office Sports, prediction markets now sit under the same category as tobacco, pornography, firearms, "and other controversial subjects."
US news
Real estate
fromwww.housingwire.com
1 week ago

Rocket Companies, Redfin tease Super Bowl ad with Lady Gaga

Rocket Companies will air a Super Bowl ad featuring Gaga's rendition to promote housing, community, neighborliness, and reviving belief in the American Dream.
Marketing
fromSportico.com
1 week ago

The Super Bowl Is 2 Weeks Away. So Why Are the Ads Here Now?

Super Bowl advertising has evolved into multi-week campaigns leveraging celebrities, influencers, teasers, and social media to maximize reach beyond costly TV airtime.
fromDigiday
3 weeks ago

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field

It's a bet - like, a large financial bet,
Marketing
Marketing
fromForbes
3 weeks ago

Super Bowl LX: Marketing Goals, Messaging And Creative Trends To Watch

Super Bowl LX ads will prioritize emotional, culturally relevant, trust-building messaging using AI, creator integration, mobile-first formats, and cross-platform interactive experiences.
Marketing
fromThe Drum
3 months ago

Half of Gen Zers say that Super Bowl ads will impact their buying decisions

Gen Z and Millennials respond to Super Bowl ads, influencing purchases, prefer purpose-driven messages, and show strong interest in metaverse-related brand engagement.
Marketing
fromMarketing Dive
4 months ago

How Haagen-Dazs evolved its Super Bowl campaign into a brand platform

Häagen-Dazs' 'Slow' campaign pivots the brand toward self-care, extending its Super Bowl ad into an integrated program that drove social growth and ad recall.
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