The NFL is calling the Super Bowl Experience an "immersive football festival" that's a family-friendly event during Super Bowl Week. Fans will get the chance to meet current NFL players and legends for autographs, shop for exclusive gear at the NFL Shop and enjoy interactive games and NFL FLAG clinics. Visitors can also test out their speed in a 40-yard dash against virtual NFL players on LED screens and take photos with the Vince Lombardi Trophy.