Marketing
fromDigiday
5 hours agoJoint signings highlight growing convergence between creator and Hollywood agencies
Agencies are evolving representation models to diversify talent and revenue streams, focusing on multi-hyphenate creators.
Brooke Meister and Alex Dochter have unveiled new digital creator talent firm Link Management, which reps digital creators including social media personality Danielle Walter, NFL Majorette and lifestyle creator Chloe Holladay, viral TikToker Yolanda Diaz, and "Love Island USA" Season 7 vet Jalen Brown. Link Management, which began operations in 2025, was created to "go beyond transactional brand deals and offer personalized, holistic representation that helps talent diversify revenue streams, strengthen personal brands and build sustainable, long-term careers."
He will represent digital creators and podcasters, while also helping drive digital strategies for CAA clients across its film, music, television and sports divisions. Goodfried co-created LonelyGirl15, the pioneering Internet sensation, and co-founded EQAL, a digital content studio for consumer brands and artists like Jennifer Lopez, Bethany Frankel and Lauren Conrad. After selling EQAL in 2013, Goodfried joined UTA as an agent in its digital media department, in 2020 joined up with TikTok and social media star Charli D'Amelio, before launching DamGood Management in 2023.
Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right.