#tourism-marketing
#tourism-marketing

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Tourism Ireland begins hunt for lead creative and media agencies

Tourism Ireland is retendering global creative and media agencies to deliver integrated marketing and grow visitor numbers and long-term brand awareness worldwide.

Marketing

fromHubspot

1 month ago

Marketing is removing barriers: Lessons from a destination marketing expert

Regular, conversational owned-media (especially email) nurtures audience relationships and converts casual interest into visits without hard-selling.

Social media marketing

fromThe Conversation

2 months ago

Time to move beyond billboards: Australia's tourism strategy needs to embrace the personal

Authentic, user-generated social media storytelling and influencer content outperforms centralised cinematic advertising for engaging modern travellers.

Social media marketing

fromokmagazine.com

3 months ago

Vanessa Sierra's Viral Dubai Content Transforms Tourism Marketing with 130 Million Views on a Single Video

Vanessa Sierra's viral TikTok content transformed her into an unofficial Dubai tourism ambassador, converting massive organic reach into measurable visitor interest.

fromwww.npr.org

3 months ago

The state of Michigan hopes its scents will bring people to visit

We have a lot of lavender, you get an opportunity to go to the beach, there's a lot of wineries offered,

US news

Marketing tech

fromSkift

6 months ago

Google's AI Shift: Travel Marketing Disruption Is Coming Fast

AI is transforming Google's search capabilities, significantly affecting tourism marketing approaches by emphasizing context over keywords.

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