Marketing
fromEntrepreneur
1 hour agoWhat Puppies at a Trade Show Taught Me About Attention
Emotional experiences attract more booth visitors than traditional giveaways or promotions.
When you participate in a major tech event, you naturally want to stand out. Print materials can ensure making a professional first impression. In this article we look at how you ensure that your tech company's exhibition stand definitely stands out. Even if you participate in 2026 at the Web Summit in Portugal, the London Tech Week, TechEx Europe in the RAI Amsterdam or FOSDEM in our own country (Brussels). Which HelloPrint print materials are suitable for dressing up a booth?
Two of the world's biggest foodservice equipment trade shows - HostMilano in Italy and The NAFEM Show in the United States - are joining forces with plans targeting 2027. Announced by HostMilano organizer Fiera Milano at last month's show in Milan, Italy, the collaboration is expected to bring new show experiences and opportunities beginning with The NAFEM Show in Orlando, Florida, in February 2027, and extend to HostMilano in October 2027.
Trade shows are one of the best ways to spark qualified conversations in complex, high-consideration industrial sales, emphasizing lead nurturing post-event.