#ulla-johnson

#ulla-johnson

Ulla Johnson's new Madison Avenue boutique unfolds like a portrait. The 2,000-square-foot storefront is layered with objects the Galerie Creative Mind designer has gathered over decades, from a bronze sculpture by artist Alma Allen to a vintage Fratelli Marelli mirror, each gesture grounding the shop in a richly personal atmosphere. "Having grown up on the Upper East Side,&quot says Johnson, who launched her namesake label in 1999, "our new boutique represents not just an important moment for the brand, but also a true homecoming."

After fashion designer Ulla Johnson launched her eponymous label in 1999, the brand swiftly became synonymous with an elegant slant of downtown bohemian chic. In the decades since, its reputation has continued to expand into a global retailer known for impeccable finishing, signature silhouettes, and devotion to perfection down to the smallest details. That is as much the case for her celebrated collections as it is for her standalone shops, which expanded to include a new location on Madison Avenue this month.