Agentic Commerce's Next Phase Hinges On Closing The Consumer Trust Gap
Agentic commerce evolution depends on resolving consumer trust gaps as Google and OpenAI compete with different protocols and approaches to merchant integration and shopper experiences.
What is UCP? Google's open standard for agentic commerce
The Universal Commerce Protocol standardizes commerce interactions so AI agents can shop autonomously through a single, secure API, eliminating separate platform integrations.
Google's new commerce framework cranks up the heat on 'agentic shopping'
Google launched the Universal Commerce Protocol (UCP), adding AI-powered checkout, Business Agent, and Direct Offers to streamline online shopping and retailer integration.