#us-retail
#us-retail

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IKEA's new U.S. strategy: Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box | Fortune

IKEA remains under-penetrated across much of the U.S. and plans to increase presence while assessing tariff impacts on product affordability.

U.S. market shows stagnant growth despite promotional efforts; strong performance in China highlights regional disparities in revenue and expansion.

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