The PINNTORP table features hinged leaves that allow it to comfortably seat four people when expanded and fold down to just over 26 inches wide when not in use.
The new rewards program allows Ikea shoppers to earn points for various actions, redeeming them for discounts and enhancing customer engagement with the brand.
"I left LA for New York in 2011 with, as they say, a suitcase and a dream. My first apartment was teensy tiny, but despite the criminally small square footage, filling it with furniture felt mind-blowingly intimidating".
Today marks the launch of an IKEA store like no other, designed for, and by, Londoners, situated in one of the world's most recognisable shopping destinations.