fromMedium5 days agoUX designUsers own the present. You own the future.Smart users give convincing wrong answers when asked about wants instead of underlying needs, so research must uncover needs to open product space.
fromMedium5 days agoMiscellaneousUsers own the present. You own the future.Smart users provide convincing but often incorrect answers because they're answering the wrong question; effective research uncovers underlying needs rather than stated wants to expand product possibilities.
UX designfromMedium5 days agoUsers own the present. You own the future.Smart users give convincing wrong answers when asked about wants instead of underlying needs, so research must uncover needs to open product space.
