#user-research

#user-research

The biggest surprise was how dramatically cognitive abilities varied within our target population. During our user testing sessions, I watched one participant solve complex spatial puzzles in under ten seconds while expressing frustration that the game wasn't challenging them enough. Twenty minutes later, another participant struggled with what I considered the simplest tutorial level. Both users had the same diagnosis. Both were part of our target demographic. But their cognitive strengths and challenges were completely different.

Usability testing should always be part of product development. Ideally, it is conducted before release, but in practice it can be useful at different stages. It's worth pointing out that, "testing" isn't a goal in itself. Without knowing exactly what you want to measure, you risk ending up with feedback you can't interpret or act on. Every usability study can focus on a different aspect of the experience, and the right metrics depend on your research goals.

Let's be brutally honest: your brilliant SaaS idea is probably a fantasy. You've got a beautiful mockup, a clever name, and a Trello board full of features that you just know people will love. But here's the cold, hard truth that kills 9 out of 10 startups: 1 Nobody cares about your features. They care about their problems. And right now, you're just guessing what those problems are.

Deconstruction critically examines how meaning is constructed by dismantling hidden assumptions, hierarchies, and contradictions in the structures we use to understand the world.

User research insights often fail to drive organizational change because they are not connected to business objectives, making it difficult for stakeholders to recognize their potential impact.

Relume AI provides a unique tool for rapid wireframe creation, enhancing design workflows and showcasing how AI can scale user research and validate pain points.

At this scale, intuition matters less than habit.

Desk research can save time and resources while significantly enhancing user research outcomes, yet many product teams overlook it in favor of direct user interviews.