"I feel like my career is kind of funny like that, because it's almost like people are rediscovering me every couple of years or so," Larsson says, squinting, as if trying to visualise her career's skew-whiff path. Or perhaps she's still waking up, despite looking remarkably fresh-faced, calling over Zoom from a hotel. Last year, "Symphony" resurfaced thanks to a bizarre TikTok meme which put the song's treacly chorus over photos of dolphins, alongside depressing messages.
Fiber supplements brand BelliWelli took a risk with its cringey TikToks, including deeply uncomfortable celebrity interactions, and it paid off. The approach netted the brand 1B+ views and grew revenue 405% between 2023 and 2024. Food brand Natural Heaven promoted the launch of its products at NYC's Fairway Markets by sending two employees dressed as boxes of pasta and rice prancing down the store's aisles. Blueland - a sustainable cleaning company whose CEO regularly films herself pulling stunts like cleaning toilets at Costco (one of the brand's retailers) - did $200m+ in sales last year, up 40% YoY.
Culpo's packing includes comfort items like fluffy comforters, sleep masks, a mini fan, aromatherapy products, and even flameless flickering candles to create a relaxing environment.
Tell me why I thought I was taking my kids to the aquarium when it turned out to just be a jewelry store with a few tanks. And yes, I did my research. Now I understand why it was free entry. I wasn't mad, just disappointed because the kids got bored really fast.