#visual-hierarchy

#visual-hierarchy

In both learning and advertising, one challenge remains constant: capturing attention in a world full of distractions. While Instructional Designers focus on structuring knowledge, advertisers focus on visibility, clarity, and instant comprehension. Surprisingly, the same visual communication principles that make an ad effective can also make eLearning more intuitive, engaging, and memorable. Having worked closely with visual communication in high-traffic environments, I've seen how small design choices influence how people notice, process, and retain information.

Google's recent overhaul of Material Design, now called Material Expressive, embraces playful elements and encourages designers to rethink established consistency in user interfaces.