Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone's floating - fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising.
Nivoda, the B2B diamond and gemstone marketplace, has secured a $60 million financing facility from i80 Group to provide embedded trade credit to jewellery retailers across more than 70 countries. The deal addresses a critical shortage of working capital in the diamond industry after traditional lenders retreated from the sector, leaving small and mid-sized retailers struggling to finance inventory purchases.