Parenting
fromThe Atlantic
1 hour agoAn Urgent Question for Anyone Who Uses Social Media
A family vlog built from ordinary daily moments became a major YouTube business through affiliate links, ads, and brand deals.
#youtube-monetization
#youtube-monetization
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fromwww.socialmediatoday.com
1 month agoYouTube expands live-stream gifts to users in Korea
Jewels are digital items that viewers can purchase to send gifts, and creators earn Rubies based on the Jewels that viewers redeem for gifts. Rubies are calculated by multiplying the number of Rubies a creator has earned by the revenue YouTube pays per Ruby, which is $0.01.
Social media marketing
Media industry
fromAdExchanger
2 months agoContent Creators Didn't Kill Publisher Video. They Rebuilt The Ad Model | AdExchanger
Creator-led media companies outperform traditional publishers by building passionate fanbases and selling deeply integrated, cross-platform video campaigns that generic ads cannot match.
fromBenzinga
2 months agoPennsylvania Mom Turned A $5 Lamp Flip Turned Into A $5 Million Thriving Marketplace: Here's What It Tells You About Building Wealth
A $5 church-sale lamp was never meant to be a business plan. But in 2011, when Pennsylvania mom and part-time marketing administrator Jocelyn Elizabeth watched her dad flip that lamp for eBay prices, it pushed her stroller-and-thrift-store hobby into what is now a seven-figure ecosystem, which includes the Crazy Lamp Lady YouTube channel plus NikNax, an online marketplace hosting more than 5,000 sellers and generating over $5.2 million in 2025 revenue.
E-Commerce
fromVariety
2 months agoHasbro Entertainment and Animaj Launch Lumee to Rethink How Kids' Content Makes Money Online
The joint venture is now operational and in talks with major advertisers. Together, Hasbro and Animaj say their digital networks generate more than 50 billion views per year on YouTube alone. "Kids attention and curiosity continue to evolve faster than ever," said Sixte de Vauplane, co-Founder and CEO of Animaj. "With Lumee, we are building a bridge between advertisers and anew generation of digital-native kids."
Marketing
Business
fromwww.cnbc.com
5 months agoAt 30, she quit her marketing job for a thrifting side hustlenow her business brings in 7 figures a year: 'Anyone can do it'
Jocelyn Elizabeth turned thrifting into a profitable full-time business through a YouTube channel and the NikNax marketplace, earning substantial revenue and employing staff.
fromAdExchanger
5 months agoAI Search Tools Face Monetization Crunch; And So Does Kids Content | AdExchanger
Apparently, the new it product for agencies is to offer tools and services that help brands understand how they appear in "zero-click" AI-driven search. These tools are hard to resist. What brand doesn't want to know what LLMs are saying about it? For example, many brands who signed up for one such tool, called Lorelight, were looking to improve how they rank and are described by AI search engines. "They basically wanted a secret hack that would suddenly allow them to rank in ChatGPT,"
Marketing tech
Marketing tech
fromTechCrunch
7 months agoYouTube unveils new ways for creators to earn with brand deals, YouTube Shopping program | TechCrunch
YouTube will enable creators to swap brand sponsorships in long-form videos and add automated product tagging and Shorts brand links to boost creator earnings.
fromSportskeeda
8 months agoHow did NASCAR influencer Cleetus McFarland make his money? Exploring his business ventures, revenue stream, and more
Cleetus McFarland (Garrett Mitchell) is a leading NASCAR influencer, race car driver, and business mogul who has earned his fortune in a variety of business activities related to automotive content creation, racing, and merchandise. The largest source of his revenue is his YouTube channel, which has over four million subscribers. He releases compelling videos of car constructions, drag racing competitions, and auto culture, and earns revenue through advertising, sponsorships, and paid promotions.
Cars
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