#youtube-strategy

#youtube-strategy

Speaking at the Internet Advertising Bureau's (IAB) video conference Holmen said people can easily recognise the "standard TV ad recipe", with the result that they suffer from the same fate as online ads and "banner blindness". "Brands need to hear that. It's about authenticity and playing to the tune of the platform rather than against it, and being native so being and living within the environment," he said.

The French production company has been stepping up its digital efforts to wring more value out of its library and boost its presence on platforms like YouTube, where it already posts full show episodes. To do that, it's using AI to index its 200,000 hours of content based on things like speech, scene details, and sentiment. The goal is to find the most compelling moments for clips, compilations, and the like.

Most creators focus on views and views alone. But views don't mean everything. Business fundamentals matter - and YouTube is one of the best places to apply them.