Lily Clifford, CEO of Rime Labs, explains that many are turning to generative AI chatbots like ChatGPT and Gemini instead of traditional search engines. She likens the current experience of using AI to the simpler search engine days of the late 1990s, before the overwhelming presence of ads and SEO optimization cluttered search results. She speculates these AI tools might represent the pinnacle of user experience, as they offer relevant responses without the distractions of advertising, providing a streamlined means to find information online.
"My hot take here is these applications might be the best that they ever will be," she said.
"Search engines used to be simpler, Clifford said. There were far fewer ads and sponsored results."
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