"Amid controversy over its ability to generate content with copyrighted characters, OpenAI has struck a three-year deal with Disney to license more than 200 Disney, Pixar, Marvel, and Star Wars characters for use in Sora videos and ChatGPT Images. Disney and OpenAI revealed the pact in a Thursday press release, framing it as a way for Sora and ChatGPT Images to generate licensed clips and artwork featuring a curated set of characters."
"Disney has also agreed to make a $1 billion equity investment in OpenAI as part of the deal and become "a major customer of OpenAI" through the use of its products "to build new products, tools, and experiences, including for Disney+ and deploying ChatGPT for its employees." In short, Disney is getting ahead of the curve and just jumping full-force into adopting AI."
""The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works," Disney CEO Bob Iger said of the deal. Iger also noted that "technological innovation has continually shaped the evolution of entertainment,""
A three-year agreement licenses more than 200 Disney, Pixar, Marvel, and Star Wars characters for use in Sora videos and ChatGPT Images. The licensing enables generation of curated licensed clips and artwork and makes a selection of fan-inspired Sora short-form videos available to stream on Disney+. Likenesses and voices are excluded, limiting live-action Marvel and Star Wars characters to iconic animated or illustrated versions. Disney will make a $1 billion equity investment in OpenAI and become a major customer, using OpenAI products to build new tools and experiences, including for Disney+ and internal ChatGPT deployment. The arrangement positions Disney for broad adoption of generative AI while asserting protections for creators.
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