"Driving the news: OpenAI will begin testing ads on ChatGPT this month, the company recently announced. The initial wave of advertising clients will be charged premium rates, per the Information. The ad push means "more people can benefit from our tools with fewer usage limits or without having to pay," OpenAI said in a blog post. It promised to keep ChatGPT's responses "driven by what's objectively useful, never by advertising.""
"Simo "reassured" OpenAI employees on her arrival there that she did not want to replay her Meta career and would "do things differently," per an Information report. But you don't hire the executive famous for building Facebook's mobile-advertising juggernaut - and then masterminding its "pivot to video" - without some thought of putting that expertise to work. As a former public-company CEO (of Instacart), Simo would also be a logical choice to take the helm at OpenAI if it chooses the IPO route."
OpenAI will begin testing ads on ChatGPT this month and will charge premium rates to initial advertisers. The company says ads will allow more users to access tools with fewer usage limits or no payment and pledges ChatGPT responses will remain driven by objective usefulness rather than advertising. The company historically viewed ads with suspicion, and CEO Sam Altman had called chatbot advertising uniquely unsettling and a last resort. OpenAI has recently hired many Facebook/Meta veterans, including Fidji Simo, who helped build Facebook advertising, and the company faces intense pressure to raise large revenues to fund AI infrastructure and losses.
Read at Axios
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