The article discusses the impact of artificial intelligence on ad agencies, suggesting that instead of threatening their survival, AI is revolutionizing creative processes. Three creative directors highlight how they effectively use AI to enhance their pitches and extend service offerings like content optimization. For instance, they can rapidly produce visuals that would have taken much longer previously. Executive director Elena Knox from BBDO New York emphasizes how AI helps realize ambitious concepts rapidly, showcasing its potential to drive creativity in advertising.
"AI can be an incredible creative tool, and if we keep getting in our own way of fearing it, it'll only date us," said Elena Knox, executive creativedirector at BBDO New York.
"In AI, we were able to make a quick GIF of it and show the clients: this is what we want to film." said Knox regarding the efficiency gained from using AI.
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