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Marketing tech
fromwww.cnbc.com
1 day ago

ChatGPT's ad pilot has the industry excited, but some insiders are frustrated with the slow rollout

OpenAI's ad rollout on ChatGPT is slower than expected, frustrating brands due to high commitments and limited insights.
US news
fromTipRanks Financial
4 months ago

Trade Desk slips as Amazon reportedly offers agencies free head-to-head testing - TipRanks.com

Amazon is offering ad agencies free head-to-head testing of Amazon DSP, prompting a roughly 2.5% near-close decline in Trade Desk shares.
Marketing tech
fromFast Company
5 months ago

How to make sense of Meta's growing AI-powered advertising machine

Meta will fully automate advertising on its platforms by 2026, shifting creative workflows while positioning agencies and brands to adapt through new AI tools and formats.
fromDigiday
6 months ago

Is AI undermining agencies' client relationships or reinforcing agencies' roles?

"A lot of it hinges on [the question of] 'Should I pay my agency to take on these challenges and put the cost there, or do I do it myself?'"
Artificial intelligence
Artificial intelligence
fromBusiness Insider
9 months ago

Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

AI is enhancing ad agencies by automating creative processes, rather than threatening their existence.
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