#amazon-dsp
#amazon-dsp
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fromDigiday
1 week agoHearst puts its audience data to work - through Amazon
The test is still in early stages, and Hearst's svp of ad product and data Jen Dorre, offered only limited detail last week at the Digiday Publishing Summit in Miami. Still, the early signs are promising. When advertisers buy Hearst ad inventory through the Amazon DSP, Dorre's team is seeing noticeably stronger completion and click-through rates compared to other buys.
Marketing tech
fromVariety
3 weeks agoNetflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers
Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.
Marketing tech
Marketing tech
fromAdExchanger
1 month agoRoqad Acquires Zeotap's Third-Party Data Arm To Get A Leg Up On Identity In Europe | AdExchanger
Roqad acquired Zeotap-Data to expand identity resolution and inherit major ad platform integrations while Zeotap focuses on its CDP, retaining identity-graph access for five years.
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