As AI's influence has surged, it has transformed into a baseline expectation in the tech sector. In 2023, over 90% of submissions to Products That Count were AI-related, showcasing its dominance. Companies are now shifting from pilot phases to immediate deployment, leading to rapid acquisitions to maintain pace with innovation. The focus has transitioned from merely having AI to effectively utilizing it in context. The strategic advantages of winning AI products lie in their coherent integration of data, personalization, and customer insight, enabling them to stand out in a saturated market.
"The right data, not MORE data, is the real moat." - Google Cloud Product Lead
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