"AI is no longer the next epoch of the platform era. It's the present. Publishers are seeing generative AI chatbots siphon search traffic at the same time as they are having to defend against AI crawlers scraping their sites. They are generating revenue from the chatbots' parent companies while developing new revenue models for the potential day when the open web gives way to the agentic web."
"AI Mode seems to be the modus operandi for media companies at the moment. But what exactly does that mean? In this session, Bloomberg Media CEO Karen Saltser breaks down how the business news organization is adapting to the AI era, from on-site search enhancements to custom GPTs and more. Speaker: Karen Saltser, chief executive officer, Bloomberg Media A portion of this session has been omitted because the speaker had misspoken regarding the large-language models used by Bloomberg Media."
AI has become the present phase of digital media rather than a future development. Generative AI chatbots are siphoning search traffic while AI crawlers scrape publisher sites. Publishers receive revenue from chatbot parent companies even as they build new monetization strategies for a potential agentic web. AI technologies are being applied across business functions including ad sales, editorial products, subscription paywalls, and programmatic sales. Conference sessions highlight publisher responses and operational adaptations. Bloomberg Media is implementing on-site search enhancements and custom GPTs. Hearst has engineered its advertising operation to appeal to Amazon DSP programmatic buyers. Full video recordings of editorial sessions are available exclusively to Digiday+ members.
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