"YouTube is the most powerful platform in entertainment, and as such it has outsize influence on what kind of entertainment people make and watch. When YouTube adds a mid-video ad break, videos get longer to accommodate it. When YouTube tells podcasters to make video, podcasters make video. And for its next act, it appears the company is prepared to turn all its creators into livestreamers."
"On this episode of The Vergecast, The Verge's Mia Sato takes us through all the news from last week's Made On YouTube event, and explains why live content is so important - and so hard to cultivate. YouTube's other big focus this year appears to be AI, again, and Mia helps us figure out whether all this AI is going to make YouTube better or make it utterly unwatchable. Maybe both."
"After that, it's time for the second and final round of Summer Takes, in which David subjects The Verge's Jake Kastrenakes and Hayden Field to his spicy feelings about podcast speeds, phone calls, Threads, and more. Jake and Hayden agree with a few, set David straight on a few others, and seem utterly bewildered by at least one of them."
YouTube uses platform power to shape creator behavior, prompting longer videos when ad breaks are added and encouraging podcasters to adopt video formats. The company is pushing creators toward livestreaming as a strategic next step, while also prioritizing AI features that could both improve and degrade the viewer experience. Live content presents unique challenges for cultivation despite its significance. Internal debates among creators about listening speeds, phone calls, and competing social platforms reflect shifting norms. Language around AI is becoming diluted as the term applies broadly, risking loss of meaning as AI permeates more content.
Read at The Verge
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