"Although non-alcohol beverages have become more common, there's one question that continues to come up: "Why aren't you drinking?" To combat this all-too-often, sometimes awkward conversation, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October with "Answer's on the Can." Available now on Blue Moon Non-Alcoholic cans, the limited-edition packaging offers 20-plus "answers" that fit any moderation occasion."
"Answer's on the can include: * Because I'm "training" for a marathon. * Because it's an excellent ice breaker * Because I'm not not drinking. * Because cheerses just like beerses. The non-alcohol beer still tastes like the original Blue Moon. Blue Moon Non-Alc is brewed with Valencia Orange Peel and Coriander, delivering on the brand's signature citrus-forward flavor, the company says. Consumers 21-years-old or older can visit the Blue Moon product locator to find it at the nearest retailer nationwide."
Non-alcoholic beer consumption is growing while social questions about abstinence persist. Blue Moon Non-Alc launches limited-edition 'Answer's on the Can' packaging ahead of Sober October with more than 20 humorous responses to common moderation questions. Example answers include playful lines about training for a marathon, using it as an icebreaker, and lighthearted denials. The non-alcoholic beer maintains the original Blue Moon taste and is brewed with Valencia orange peel and coriander for a citrus-forward profile. Consumers aged 21 and older can locate the product at nationwide retailers via the Blue Moon product locator.
Read at Bevindustry
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