Beer
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1 day agoBlue Moon releases cans in time for Sober October
Blue Moon Non-Alc features limited-edition 'Answer's on the Can' packaging offering 20-plus cheeky responses to the question 'Why aren't you drinking?'
From the very beginning, Blue Moon built its flavor profile around Valencia orange peel, a choice that set it apart from other wheat beers on the market. Where most breweries leaned into coriander or spice, Blue Moon leaned into citrus, crafting a brew that was smooth, bright, and unmistakably refreshing. The garnish-originally an experiment to amplify those natural notes-quickly became more than an accessory. It became part of the brand's DNA, a visual cue that transformed a pint into an experience.