"LinkedIn has always allowed users to post updates about promotions, new jobs or work anniversaries-but now, they've made it easier (and more visually appealing) by letting you attach a custom photo or graphic to those milestone posts. This replaces the default "congrats" banner that LinkedIn used to auto-generate. Now you get to choose the image, which gives you a powerful opportunity to show off your personal brand."
"Most job seekers think of LinkedIn as a place to upload a résumé and send connection requests. But that's only scratching the surface. Your LinkedIn activity is your brand, and milestone posts are some of the most visible types of content on the platform. * Milestone posts usually get 2-3x more engagement than regular posts, as LinkedIn tells us. * They are also shown to more of your network-and your network's network."
LinkedIn's Work Celebration feature lets users attach a custom photo or graphic to milestone posts, replacing the default "congrats" banner and enabling stronger personal branding. Milestone posts attract higher engagement, are shown to larger portions of networks and extended networks, and invite genuine congratulations and conversations. Strategic use of custom images can increase profile views, provoke meaningful inbox messages, and create networking or hiring opportunities. Job seekers should treat milestone posts as intentional branding moments, choosing visuals that reflect skills, achievements and professional goals to maximize visibility and spark relevant outreach.
Read at Forbes
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