Mark Cuban says businesses are stuck in a tariff guessing game - and that's keeping prices in check
Briefly

Mark Cuban attributes the unexpectedly low inflation rates to businesses' reactions to President Trump's tariffs and the surrounding uncertainty. Companies are stockpiling inventory to mitigate potential tariff hikes, effectively locking in prices ahead of time. This leads to reduced financial flexibility as businesses take on loans at high interest rates or utilize cash that could generate returns. Often, firms delay price increases due to the unpredictability of tariffs, impacting the overall inflation rates observed. Companies from all sectors, including large retailers, are adapting their pricing strategies in this uncertain environment, leading to currently stable prices despite other rising costs.
Cuban argued that this preemptive buying isn't a growth move but rather risk management. Companies are sacrificing financial flexibility just to stay ahead of unpredictable trade policy.
This strategy, he said, isn’t limited to startups or small businesses. This is all companies facing this, noted that even Walmart has said price increases are more likely in the future.
Cuban says there's a simple explanation for why inflation hasn't risen as much as economists predicted in recent months: it's all about President Trump's tariffs and the trade uncertainty.
They borrow money or use their available cash to front-run the tariffs and buy as much inventory as they can. 3, 6 months or longer.
Read at Business Insider
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