The internet search landscape is evolving with the introduction of AI-driven tools that offer conversational responses. Google revealed its AI Mode, leveraging the Gemini large language model, which transforms traditional searches into chat-like interactions. This evolution marks a departure from keyword-based searches reminiscent of early internet days. Companies like OpenAI and Perplexity have also introduced similar AI-powered search functionalities. Furthermore, AI Overviews are appearing atop results pages, indicating a substantial integration of AI into everyday searches. The advancements blend the operational foundation of search engines with new capabilities that enhance user engagement and information retrieval.
The introduction of generative AI in search engines signifies a major shift from traditional keyword-based searches to more conversational interactions, enhancing user experience.
As AI-driven search tools become more prevalent, they function like chatbots, providing direct answers while still relying on the foundational technology of traditional search engines.
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