Google's dominance in search is being challenged by AI tools like ChatGPT, but CEO Sundar Pichai asserts this competition strengthens Google's core product. AI is expanding search usage and engagement, driving over 10% more global queries with new AI features. The company's strategy features AI Overviews for everyday users and AI Mode for interactive conversations. This dual approach aims to serve both casual and power users effectively. The AI-generated summaries are now widely utilized, making search more efficient for over 2 billion users in numerous countries.
Google's new AI features are driving over 10% more queries globally for searches where they are shown, demonstrating how AI is expanding the pie, not just slicing it differently.
Pichai emphasized that AI is encouraging more search activity, allowing users to ask new types of questions and engage more deeply with Google Search.
The company is adopting a two-pronged strategy, implementing AI Overviews to streamline search for casual users and introducing AI Mode for power users seeking a conversational search experience.
AI-generated summaries now appear at the top of many search results and are serving over 2 billion monthly users across more than 200 countries, making search faster for the masses.
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