"Generative AI makes it relatively easy to produce the sort of templated content that could replace stock photography and certain basic aspects of media production. But the knock has been that AI-generated videos don't capture the ingenuity or spark or humor that marks good ... well, creative. OpenAI believes it's ready to change that. reports that the LLM operator is preparing to launch a standalone social media app featuring a swipe-to-scroll vertical video feed - which is to say, its version of TikTok. The twist is that all the videos are AI-generated."
"Truly. According to Wired, there will be no option to upload photos or videos from a camera roll or other apps. Users create videos by prompting the Sora 2 model, and if they verify their likeness with the app, they can also generate photos or videos featuring themselves. In theory, a scaled social app would give OpenAI a whole new advertising canvas that aligns with how advertisers spend money right now."
"A Store Of Knowledge Product and retail marketers have limited sway over the models behind generative AI search. For example, an online seller can work with (as of yesterday) and Perplexity (since earlier this year) on checkout integrations. Yet merchants can't directly influence how generative searches describe their products or even when they're cited in responses. The tool functions as a direct integration, rather than an open partner program or as a broad Google shopping agent tied across its network."
OpenAI plans a standalone social app featuring a swipe-to-scroll vertical video feed composed entirely of AI-generated videos. Users create content by prompting the Sora 2 model, and verified users can generate photos or videos featuring their own likeness. The app could provide a new advertising canvas aligned with current advertiser spending, while also appearing gimmicky or experimental. Retail marketers face limited control over generative search models; some sellers have checkout integrations with tools like Perplexity, but merchants cannot directly influence how models describe or cite their products.
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