"The Academy of Motion Picture Arts and Sciences announced on Wednesday that YouTube will hold the global rights to the Oscars from 2029 through 2033. While that means they'll no longer be broadcast on ABC starting in 2029, the Oscars will continue to be available for free worldwide - just on YouTube and YouTube TV. As part of the partnership, red carpet coverage and other behind-the-scenes content from before the award show is also included."
"The news comes as streamers like YouTube, Netflix, and Amazon Prime, and others, increasingly compete over live events to host on their respective platforms. "The Oscars are one of our essential cultural institutions, honoring excellence in storytelling and artistry," YouTube CEO Neal Mohan, said in a statement. "Partnering with the Academy to bring this celebration of art and entertainment to viewers all over the world will inspire a new generation of creativity and film lovers while staying true to the Oscars' storied legacy.""
YouTube secured global rights to broadcast the Oscars from 2029 through 2033, ending ABC’s broadcast run after 2028. The Oscars will remain free worldwide and will stream on YouTube and YouTube TV, with red carpet coverage and behind-the-scenes content included. The deal reflects growing competition among streaming platforms for marquee live events. The Oscars have historically ranked among the most-watched telecasts and are often the only non-sporting program in the top 100 during non-presidential years. The Google Arts & Culture initiative will provide digital access to select Academy Museum exhibitions and programs.
Read at Business Insider
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