fromBikeMag
5 days agoWorld Cup Streaming at Risk as Paramount Targets Warner Bros.
Whoever wins doesn't just inherit movie studios. They inherit the entire sports infrastructure that controls how World Cups reach fans worldwide. And for die hard wolrd cup fans, that matters a lot more than any Hollywood headline. If Paramount wins, they get all of WBD's sports assets in one fowl swoop - Eurosport included. Paramount already handles major live sports like the NFL and Champions League, meaning they actually have the capacity to fold mountain biking into a broader, more stable sports ecosystem.
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