"The term vegan was coined in 1944, but there have likely been vegetarians in the world for as long as there have been humans. More than one in five people on earth today are vegetarian either by choice or necessity. It's a way of eating that everyone is aware of, yet it is still the object of mockery by some, especially in the West."
"We covered some interesting facts about Arby's in the past, and its vegan antagonism was one of the points we brought up. In 2015, as a PR move, the chain published an open letter to vegetarians. The tone is mocking throughout, presenting a faux-supportive missive to vegetarians who might be tempted by the chain's brown sugar bacon. It included a satirical hotline number for vegetarians supposedly in distress."
"In 2014, Arby's published ads showing meat-filled sandwiches with the caption "Don't worry, vegetarians, we also have turkey and chicken." These were met with equal parts scorn and confusion as many commenters were unsure what the restaurant was trying to say. In 2016, Arby's introduced a joke vegetarian menu. Available only on February 29, Leap Day, it was a once every four years deal. One of the vegetarian offerings was a bun with nothing in it."
The term vegan originated in 1944, while vegetarianism likely dates back to early humans. Over 20% of the global population is vegetarian by choice or necessity. Vegetarians and vegans face mockery, particularly in Western societies. Studies attribute antipathy to perceived threats to moral self-image and beliefs that vegans feel superior. Arby's brand identity emphasizes meat with slogans like "we have the meats," creating conflict with plant-based diets. Rather than offering meat-free options, Arby's has mocked vegetarians through PR stunts: a satirical open letter in 2015, ads in 2014, a Leap Day joke vegetarian menu in 2016, and other social-media provocation.
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