Corona's latest 'Hidden Sunsets' campaign ingeniously reimagines its iconic bottle by flipping it upside down to reveal a hidden sunset on the label. This simple yet evocative campaign, created by Jones Knowles Ritchie, emphasizes that impactful advertising doesn't require grand reinvention; sometimes, the answer is in front of you. Reflecting on its century-long association with beach enjoyment and golden hours, the campaign showcases the power of storytelling in branding, illustrating how a small change in perspective can uncover extraordinary experiences for consumers.
"For a century, Corona has been synonymous with the beach, the outdoors, and embracing golden hour... it's a beautiful reminder that even a small shift in perspective can reveal something extraordinary."
"We saw an opportunity to tap into Corona's most distinctive asset and bring a familiar truth to life in an unexpected way, flipping the bottle design upside down to reveal a hidden sunset."
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