"For almost 20 years, Google's search engine has been the go-to source for researching anything. But with the rise of generative AI, its stronghold is slipping. Consumers are increasingly turning to AI tools like ChatGPT, Gemini and Perplexity when they have questions. According to a 2024 Ignite Visibility study, 62% of people now use ChatGPT or Google Gemini to explore products and services, showing that AI answers are quickly becoming the starting point for decisions."
"This shift is rewriting everything we know about commercial trust-building. Traditional, keyword-based SEO strategies designed to improve SERP rankings are becoming outdated. Businesses of all kinds must rethink how they show up, not just in search engines, but in AI-generated answers that shape buyer decisions. If you're not being mentioned, you're not just missing visibility; you're missing credibility and potential revenue."
Generative AI tools like ChatGPT, Gemini, and Perplexity are becoming primary starting points for product and service research, with 62% of people using ChatGPT or Google Gemini to explore offerings. This shift reduces the dominance of traditional search rankings and demands new approaches to online presence. AI systems favor structured, clear, credible sources and may omit brands that lack the right formats or sources. Absence from AI-generated answers risks lost visibility, diminished legitimacy, and reduced revenue. Businesses need to prioritize appearing in AI outputs as part of growth and trust-building strategies.
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