Marketing budgets remain stagnate while the demand for results from CMOs escalates, driving increased investment in martech. The growth is particularly noted among large enterprises utilizing AI tools, personalization, and first-party data in response to privacy concerns. However, many organizations fail to fully leverage their martech systems due to misalignment with creative operations. Timely asset delivery is crucial for the success of automated campaigns. Enhancing project management and workflows within creative teams can significantly improve marketing efficiency and ROI.
Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb - and so does investment in martech.
Many organizations struggle to realize the full value of their martech stack. Campaigns stall, teams are stretched and ROI remains unclear.
To unlock the real value of martech, brands must close the gap between technology and creative execution. Doing so accelerates speed to market, improves customer experiences and maximizes ROI.
Automated campaigns rely on timely, high-quality content. If assets aren't delivered on time, sequences stall and personalization efforts fall flat.
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