Will Harrison, the group marketing director of The AA, shares insights from his career, discussing key experiences that shaped his approach to marketing. Moving from agency positions to client-side roles, he successfully navigated challenges such as the Covid-19 pandemic. His impactful campaign 'It's OK, I'm with The AA' is celebrated for its humor and resonance with the audience. Harrison also provides advice on agency-client dynamics and the qualities that make campaigns effective, demonstrating a deep understanding of the marketing landscape filled with both challenges and successes.
Will Harrison reflects on the surreal moments in his career, from filming in Miami with Keith Lemon to rolling out impactful campaigns during challenging times.
In discussing 'It's OK, I'm with The AA', Harrison notes its humor and broad appeal, successfully navigating the brand through the challenges of Covid-19.
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